MWG: Launching new business chains

Mobile World Investment Joint Stock Company (HSX: MWG) has officially opened new retail chains on January 10, 2022. Specifically include:

AVA Sport: specializes in selling sportswear, sports shoes, sports bikes and related accessories from famous international brands such as Nike, Puma, Adidas, Reebok, etc.

AVA Kids: specializes in selling products for babies and children such as clothes, diapers, toys, formula, … from many domestic and foreign suppliers.

AVA Fashion: specializes in selling men’s and women’s clothing (targeted to young customers) and children. According to our observations from the first stores that opened, most of the products are casual clothes with affordable to mid-range prices. Products under the brand name “AVA Fashion”, are processed by many different manufacturers.

AVA Ji: specializes in jewelry and accessories made by domestic or foreign manufacturers, at affordable to mid-range prices.

AVA Cycle: specializes in all kinds of bicycles. Although this product has been introduced since May 2021, it is currently available in 150 stores under the brand name “AVA Cycle”.

Each brand, except AVA Cycle, currently has 4-5 stores in Ho Chi Minh City with an average area of ​​about 200-250m2. While AVA Sport, AVA Kids and AVA Fashion were developed as independent stores, AVA Ji and AVA Cycle are integrated in the phone and electronics stores in a store-in-store model to optimize sales. collected per store. As the new businesses are still in beta, there are no detailed plans for future expansion yet. These businesses are all considered promising with great market potential and market dominance, although some industries such as fashion can be difficult due to style, preferences, evaluation, .. . of consumers can be very different and diverse besides the competitive factor. At present, it is difficult to say which industries will succeed, however, the company is willing to test new ideas not only to find potential new businesses for future growth, but also to become an industry leader. multi-industry retail. While waiting for new businesses to develop, MWG will continue to consolidate its existing businesses. In which, thegioididong.com and dienmayxanh.com chains will not open many new stores in 2022 but will expand the size of some stores (eg, raising the store floor). In addition, this year the company plans to open 10 large electronics centers with an area of ​​about 2000-3000m2 targeting the high-end product segment. Regarding the Bach Hoa Xanh chain, as mentioned in MWG’s 2022 business plan, BHX will suspend new openings this year to focus on perfecting the operating platform and optimizing operational efficiency.